Operation: Emergency Medical Data

This is a Draft Document

SITUATION:

The US Government along with governments all over the world is instituting and will soon mandate EHR (Electronic Health Records) Protocol putting all health records into a digital format for both storage and retrieval. Online access to this information will be a part of this protocol.

Most governments are permitting Independent companies to develop the initial standards and it is up to them to begin transfering this information into digital format. They are the ones siging up clients at the moment.
The US market is about that has implimented some form of EHR is less than 30% although as much as 70% resonded that they have some implimenation plans in the future. The level at which these companies plan to impliment is very unclear.

Consumers, on the other hand both want and see the need for EHR. They are divided into two groups of Emergency Information and Routine Medical Information.

Emergency Information

Information immediately needed during the "Golden Hour" in order to save a patient's life or prevent misadministration of medicine or medical procedure. This information must be accessible on the scene of an accident or in the Emergency Room.

Routine Medical Information

Information needing to be kept of an ongoing nature as it pertains to the patient. Doctor's visits, x-rays, family histories, surgical procedures, medications, etc. all need to be kept available for access by medical health professionals and the patient.

MISSION:

The direct mission of EMDATCO is to provide products and service directly to the consumer that take advantage of the present situation. EMDATCO will build, support and market a secure Web Vault for the storage and access of Personal Medical Data around which all of the other products will revolve.

EXECUTION:

EMDATCO will use a combined form of Network and Individual Marketing to accomplish its goals. Network Marketing takes advantage of the tremendous leverage that group building can provide. Individual Marketing allows the self motivated salesperson to leverage their individual sales skills

Network Marketing

  • Online Portal for sponsoring
  • Website Banners
  • Replicated Websites
  • Online Co-op Advertising

Individual Marketing

  • Online ordering
  • Website Banners
  • Take-one displays for marketing campaigns
  • Group Sales to businesses, organizations, etc
  • Fund Raisers

Affiliate/ Network Marketing Timeline

EMDATCO will use an Affiliate/ Network Marketing approach to online marketing. The Compensation Plan is straight forward and simple with the emphasis being on Personal Sales. A person who is a good recruiter and trainer can also make a good return on their efforts. There is a requirement to maintain an ongoing sale or a new sale each month which is a requirement that anyone can make. Although the requirements are not stringent, a motivated marketer has several avenues to explore plus the usual compliment of online sales tools. The Compensation plan has been designed not to be flashy or take advantage of those marketers not so skilled in understanding the true payouts of the so-called "Break-through" comp plans out there. It is also designed not to run afowl of any regulatory agency as it regards misleading and deceptive practices. It is not in any way a pyramid scheme, however much this may disappoint some in the MLM Industry. These are definately NOT the marketers for which we are searching.

    1. Recruit Master Network Marketing Advisor
    2. Recruit Ten Founding Master Marketers
    3. Recruit One hundred marketers
    4. Bring Replicated Websites online
    5. Bring Medical DataBase online
    6. Roll out Marketer Recruiting Banners

Product OutLine:
1. Online Medical Information Storage

This is the primary Product and the Product that cements the others together. The client's complete medical history may be stored in this area. It will be compliant with all federal guidelines and mandates for uniformity and accessability while being secure. Security will be handled by a series of Password and protections.

Click the navigation at left to experience the demo site.

Methods of Information Retrieval

2. Self-Print Emergency Medical Info Card

Users can print out a wallet sized, full-color card detailing emergency medical information that is stored online. May be kept in a purse or wallet, given to a school or coach for reference, Can print out as many as necessary whenever the client wants. This product requires that the Member input data thereby locking them into the System. The information on the card requires them to access most of the areas in the Medical Storage Forms. Once this is done it is more likely that the Member will return to add additional information.

3. Electronic Key Card

A credit card sized Electronic Medical ID with multiple methods of Medical Data retrieval:

  1. Provide online access to a limited amount of information about the Member in the case of an accident and the patient is unable to communicate to Healthcare Officials. The card can be swiped or inserted into a computer system and will automatically access and pull down a predetermined amount of Emergency data. Data will not include sensitive Identification information but will contain averification of the Member's ID Number.
  2. A Smart Card Chip imbedded in the card can possibly hold a significant amount of data predetermined by the Member. This feature is currently under study due to the current level of technology surrounding Smart Cards and Smart Card software.
4. Combo Key Card/ Microfilm Info Card

This will be the last card offered. It combines the funtionality of the Electronic Key Card plus the "Low Tech" Security of an integrated Microfilm Data Plate which can be read with the naked eye, if necessary, or with the aid of a magnifying glass, microscope or otoscope wich all Emergency Medical Personnel carry as part of their normal equipment "Low Tech" works everywhere in the world, from the largest city to the smallest village so it is perfect fot the traveler.

At present, several variations in design and style are being studied for specialized areas such as athletes and more active people; the idea is also being studied for babies and toddlers.